“Well, it depends.” - Sahar Chung, often and on many occasions 😅

Hi all! I'm Sahar, a leader in UX research, strategy, and service design based in the DC metropolitan area (aka the DMV for those in the know). Armed with a master’s degree in UX from the Maryland Institute College of Art (MICA), I value the power of storytelling in research, highlighting the many ways research can inform product and business strategy. I specialize in qualitative-leaning mixed methods research, including user interviews, information architecture (card sorting and tree testing), contextual inquiry, surveys, and more!

When I'm not immersed in research, you'll find me flexing my creativity through painting, illustration, weaving, linocut, etc. I love slipping Community quotes into everyday conversations. I have a soft spot for karaoke, cuddling with my tiny pup, video games, sci-fi/fantasy books, and delicious food. Prior to relocating back to the DC area, I resided in Brooklyn, where I offered guided food tours of my neighborhood.

I'm always excited to connect with other UX and product folks!