📣 Sharing some advice on UX research case study presentations! 🎯
As I wrap up a major research project at work, I've been diving deep into best practices for creating engaging and approachable research reports. Storytelling has been at the forefront of my mind because it plays such a large role in my job as a UX Researcher! I recently took Noam Segal's class The Research Storyteller and I'm currently in Dr. Ari Zelmanow 🇺🇦 and Dr Nick Fine's class The Influential Researcher (both on Maven, both linked in comments below 👇). On top of that, I've been having some enlightening conversations with my mentees about their UX research case study presentations, and I'm excited to share some thoughts and advice with all of you!
1️⃣ Start with Impact 💥 Insights and impact should take center stage in your case study. While it may seem counterintuitive not to organize your slides chronologically, I recommend beginning with a slide that provides some background and context before diving right into the exciting insights and their impact. After, you can move into sharing the process of how you arrived at those insights.
2️⃣ Master the Art of Storytelling 🗣️ Telling compelling stories and understanding your audience is a huge part of UXR. You can do the best research in the world but if you can't share your insights in an interesting, understandable, and usable way, the research may never get used! Grab your audience's attention right from the start by showcasing the most exciting aspects (insights and impact), and then walk them through your journey of how you got there.
3️⃣ Highlight Your Thought Process 🧐 Emphasize your thinking and decision-making process throughout your case study. Don't just list the methodologies you employed; explain the reasoning behind why you chose those particular methods. Showcase your analytical skills and demonstrate why your decisions were essential in driving the project forward.
Remember, your case study is not just a documentation of your work -- it's an opportunity to showcase your expertise, storytelling, and problem-solving skills. I hope these insights help you elevate your UX Research case study presentations (and/or your research reports)! 🚀
